Surf Camera was founded by Scott Bishop in September 2005. Scott is a successful entrepreneur who has owned and operated an aviation company for the 18 plus years.
With his surfing lifestyle living at the beach he realized that after 20 years of consistent surfing that there wasn't much to show for him and his friends. Just a handful of poor quality shots from the beach.
When he read about Pentax releasing the first waterproof digital camera he started developing the idea of attaching it to his wetsuit. He invented a way to attach it just under his collarbone to where it didn't hinder his surfing in any way.
As waterproof cameras became more advanced, they makers veered off into the wrong direction and started added needless electronics to their cameras like wifi and GPS which no one ever uses out in the surf. These needless electronics made their cameras bigger, bulkier, heavier and more complicated then necessary.
Scott then set out to design is own waterproof camera taking it back to the basics with a slim, sleek, lightweight design with easier functionality for surfing with.